Harbourvest, Cheyne Capital, Better Capital Hedgies, Private Equity Dance To Investors' Tune

Investors with cash to deploy are calling the shotstimes to manage a 10 billion fund."
for private equity and hedge funds desperate toBoth industries are also -- often reluctantly --
win back business, and only some of the tophaving to offer clients so-called 'managed
firms are now able to dictate terms again.accounts' -- separate accounts where the client
Funds are having to negotiate on the level of theowns the assets, rather than units in a fund, and
lucrative fees that both industries were used tocan therefore sell out whenever they wish.
charging, or give clients so-called managedInvestors are particularly wary after many funds
accounts that give them more control andstopped them getting their money back during
greater visibility over their assets.the credit crisis, citing highly illiquid markets, just
"If you have a relatively open chequebook andwhen they wanted to sell most.
want to negotiate, you can probably achieveMany are also worried about a repeat of the $65
something," George Anson, managing director ofbillion fraud by U.S. financier Bernard Madoff, and
HarbourVest Partners, which runs more than $33want greater visibility over what they actually
billion in funds of private equity funds, told theown.
Reuters Hedge Fund and Private Equity Summit in"Certain models are dead or have got substantially
London.hurt, (such as the model of) ... one big fund,
"I think we'll see more people demand separateeverybody comes into my fund, I've got 2 and
managed accounts," he said. "One of the areas20 fees," said Chris Chris Goekjian, chief
investors will pay a lot more attention to isinvestment officer at Cheyne Capital.
(negotiating about) transaction fees."BIGGER SEEN AS BETTER
Investors pulled a net $330 billion from hedgeNevertheless, some of the bigger funds that
funds over the year to June 2009, according toperformed well during the crisis are finding it
Hedge Fund Research, and while returns of 20easier to attract new money and can often take
percent last year have helped attract backclient assets on their terms.
investors, fundraising is much tougher."If you're Brevan Howard or Paul Tudor Jones, I
Just $13.8 billion net was invested into hedgedon't think you're going to have trouble raising
funds during the fourth quarter of last year.your marginal dollar," said Cheyne's Goekjian.
Meanwhile, private equity fundraising hit aMore than half of net inflows in the fourth quarter
five-year low in 2009, according to data fromwent to firms with more than $5 billion under
consultancy Preqin, with the $246 billion raisedmanagement, according to Hedge Fund Research,
down 61 percent on the previous year.as investors backed firms they perceived to be
"The reality is investors have bigger clout,safer.
fundraising is more difficult for those funds thatApax's Wilson said top-performing private equity
need to raise capital, and it ends up being afirms would retain a strong position when talking
negotiation," said Richard Wilson, partner at Apaxto investors about fees.
and chairman of the European Venture Capital"You will find the top quartile will have a more
Association.robust position vis-a-vis investors in negotiations,
DEAD MODELas opposed to the guys who are at the other
Hedge funds and private equity have typicallyend of the scale," he said.
charged 2 percent annual management fees andLondon-based hedge fund Toscafund, for instance,
20 percent performance fees. While Hedge Fundis able to turn away fund of funds investors -- a
Research shows fees are gradually on their wayluxury many hedge funds could only dream of.
down, some feel buyout investors have not"There are those who know they should not
pushed hard enough for cuts in management fees.bother to ring me now," said Martin Hughes, chief
"It's a matter of permanent puzzlement to meexecutive of the firm, which runs $2 billion in
that investors have never taken much of anassets and which is seeing net inflows into its
interest in dealing with fees," said Better Capitalfunds, helped by gains of more than 100 percent
(BCAP.L) founder Jon Moulton.last year.
"It may well be fair to say you need something"(I've got) no interest at all. They were appalling.
like 1 and 3/4 percent to manage a 100 millionThey come out at the bottom and come in at
fund, you do not need ten times the amount (ofthe top.
money) to manage a billion fund, let alone 100