Principles of Investment Management

Many Investment Gurus, with a straight face andassumption of some form of risk... there are
a gleam in their eye, will insist that successfulseveral, and its "in there" in all investments. In
investing is a function of expansive research,Equities, set a reasonable profit target and take
skillful market timing, and detailed technical analysis.less if you can get it quickly. With income
Others emphasize fundamental information aboutinvestments, never say no to a profit equal to a
companies, industries, and markets. But trendsyear's income, or 10% if you like round numbers.
and numbers are secondary to a thoroughThere are always new investment opportunities,
understanding of the basic principles of Investingand there is no such thing as a bad profit... or a
and Management, and their interrelationships. Thegood loss.
ingredients for a successful investment portfolio* Examine Market Value numbers at intelligent
are these: stubborn belief in the Quality,intervals. Frequent examination is stressful and
Diversification, and Income trinity fromnon-productive. There are no averages or indices
Investments 101, and operations that employ thethat compare with a properly diversified
Planning, Leading, Organizing, and Controlling skillsInvestment Portfolio, particularly if your Equity
introduced in Freshman Management. Here areselections are screened for Quality and Income.
some things to keep in mind while you seasonInvesting is a long-term endeavor, and neither
your experience with patience and marinate yourShock(sic) Market symbols nor current yields
investment process with discipline:operate on a calendar year schedule. Look at
* A viable Investment Program begins with themarket peaks and troughs over significant time
private development of an Investment Plan. Theperiods that include "cycles"... and do separate
first step is the identification of personal goals andyour analysis by class.
objectives and a time frame for goal* Avoid what the crowd is doing and shun
achievement. The end result should be a nearinvestment products. Consumers buy products;
autopilot, long-term and increasing, retirementInvestors buy securities. The crowd is driven by
income. Asset Allocation is used to structure thethe very emotions that you must learn to control.
portfolio so that it operates in a goal directedStay focused on your plan; analyze your annual
manner. The finished Plan must be flexible inincome and trading statistics. Buy and hold creates
design, based upon reasonable expectations,more real tax problems than real millionaires, and
simple in structure and operation, and easy togimmicks and fads last just slightly longer than
supervise.spring fashions. Always buy good stuff on bad
* Use a "cost based" Asset Allocation Model.news and sell into good news announcements.
Although most of the Investment World operates* Don't try to save the world with your
on a Market Value basis for everything frominvestment decisions. Never limit your investment
performance analysis to Asset Allocation andopportunities artificially. Votes work better when it
Diversification decision modeling, you will improvecomes to changing your world, and corporations
your long-term results and stay within yourshould not be the targets of your political hates...
allocation and diversification guidelines better byget rid of incumbents, state and local, until there
using a system based upon Working Capital. Thisare changes in the tax code, social security, tort
widely unknown Asset Allocation "model" takeslaw, environmental issues, etc. In the meantime,
the hype out of daily stock market reporting andinvest with your head, not your heart. The
keeps the income investor's focus on appropriatebusiness of a capitalist society is...
statistics.* Keep in mind that you need Income to pay the
* Control your emotions, among other things.bills, and that your cost of living in retirement will
Clearly, fear and greed are the two that requirebe higher than you think. If you insist on some
the most control in the investment environment...income from every Equity security you ever
particularly in these days of a reckless media,own, and beat-the-bank income from income
Internet empowered scam merchants, high-speedsecurities, you will obtain two important things: An
information gathering/processing, and cheapannually increasing cash flow that will rise at a rate
personalized trading capabilities. Love and hategreater than most normal inflation rates, and a
need to be dealt with as well, but there are fewerhigher quality investment portfolio for better
out-of-body influences on these. Only strictlylong-term investment performance. (If you use a
disciplined decision makers need apply for yourcost based Asset Allocation model with at least
Investment Management position... and you may30% invested in income securities and no open
not be the ideal candidate. Investmentend Mutual Funds or Index ETFs.) Never settle for
Management is a continual responsibility, not atiny short-term yields or get hooked on those
weekend and occasional evenings avocation.that are unsustainably high.
* Avoid hindsightful analysis, and uninformed (or* Investing is not a competitive event, ever. You
salesperson) criticism. It is painfully comical howdon't need to beat the market. You need to
hindsight has taken over in our society... in sports,accomplish a set of personalized goals. Not even
finance, politics, and the professions, everywhere...your twin's portfolio should be the same as yours.
everyone you hear is second-guessing and fingerThe faster you run, the less likely it is that you
pointing. No one is willing to take responsibility forwill succeed over time. Big risks, foolproof
their own actions and everyone is willing to suegimmicks, and exotic computer programs
whoever coulda', woulda' or shoulda' preventedoccasion more failures than success stories.
whatever happened. Investors cannot afford toRemember the Investment gods? They created
be Little League crybabies. Make one of the threeStocks and Bonds... only Stocks and Bonds!
basic decisions (which are?) and don't look back.* Avoid Unrealized Gains, Embrace Volatility,
No person or program can predict the future, andIncrease Annual Income, and remember that all
your portfolio requires management today. Thekey investment moments are only visible in rear
playing field for the investment game isview mirrors. Most unrealized gains become
uncertainty.Schedule D realized losses. As of today there has
* Establish a profit-taking target for everynever been a correction (rally) that has not
security you purchase. The purpose of investing issuccumbed to the next rally (correction). Only an
to make more money than you could in aincreasing income level can beat back inflation... a
guaranteed, non-negotiable instrument. This largerbigger market value number just doesn't do it.
money making expectation comes with an