Proshares ETFs - What is So Special About Proshares Exchange Traded Funds?

If you have been watching investing TVstart seeing dollar signs in front your face, you
commercials lately, you have probably seen theshould also consider the reverse. If the sector
the popular ETF commercial. It starts with a guywere up 5%, your loss would be 10%. Thats
daydreaming and suddenly finding himself taking awhat the leverage does for you, accelerates your
tour of his own mind. In here, he comes acrossprofits and losses. There are 100+ funds available
several little mini-me versions of himself runningacross a variety of sectors a few of the 2X
around. When he asks someone who theseleveraged type.
people are, the tour guide tells him that these areSo, how do investors/traders profit from these
his investment ideas. The guy then asks 'Why areETFs? Two ways - Speculation and Hedging.
they so small?'. At this point, the guide points to aTraders or speculators pick a long or short
corner of the room to a giant version of himself -position depending on the direction the market
'Not all of them are. This one has been here for asector is heading. If they are right they cash in
while and we think you should let him out'. At thistheir profits. Very rarely do traders hold
point the company name flashes across theleveraged positions for long periods of time due
screen.to risk of high losses and small window of
This was definitely one of the more engaging adsopportunity. As far as the hedging strategy is
related to investing. When I saw thisconcerned investors or money managers hold a
advertisement, I thought this clearly showed thesmaller 2X leveraged position in the opposite
profit potential of the 2X leveraged Exchangedirection of their main trade e.g. if the financials
Traded Funds that made Proshares famous.index were expected to move upwards, they
These funds return 2 times (also called 2X) thewould buy stocks of a few financial firms and buy
return of the underlying index. Its easier toa smaller position in the 2X ETF. The aim would
understand through an example. Lets assume thatbe to offset any potential losses in case the
you think the financials sector were going tomarket moves drastically against the financials.
suffer in the short-term you want to be shortingAre 2X leveraged funds right for the novice
one of the indexes. If you were very confidentinvestor? Most definitely not. These funds are
and wanted to take on more risk for a greaterbest used by sophisticated investors with
reward you would by the 2X inverse of thesignificant experience. Do your due diligence, only
financials sector. So, if the index fell down 5% asuse these with tight trading stops so that your
you had anticipated and you had invested in theprofits are locked in and potential losses are
2X leveraged short ETF your returns would belimited.
10% (twice the return of the index). Before you