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Reasons To Fire Your Mutual Fund Company: Soft Dollar Expenses

#10 - Soft Dollar ExpensesThe reason a mutualjunior analyst or two, in exchange for the
fund exists is so small investors can poolfund's order flow at, say, 5 cents a share
their money, hire professional management,versus the normal 2 cents a share. The
and attain diversity that would be nearlysell-side brokers get fat commissions, the
impossible for the small investor by himselffund manager gets "stuff" that would
or herself. It would stand to reason thenotherwise be paid out of his management fee.
that funds with hundreds of millions, or evenEverybody is happy...except for the
billions, would have economies of scale toshareholders who are footing the bill, and
demand from the street the most competitivefor the most part, have no idea, that this is
rates for trading their shares. Yet, as yougoing on unless they read deep into the
will see, not only are fund firms NOT gettingprospectus' fine print.Why You Should CareThe
the most competitive rates, they are payingWall Street Journal investigated this
well more than any individual can get throughpractice and determined that, in 2002, $12
their discount broker.What are Soft Dollarbillion dollars were spent in soft dollar
Expenses?Hard dollars are expenses that comearrangements, where $6.7 billion of this was
out of a fund manager's management fee. Thesean unnecessary mark-up from the sell side.
expenses include salaries for the fundFurther, WSJ spotlighted several firms that
managers, analysts, and customer servicewere paying 5 cents per share traded. That's
people (yep, you get dinged when you call$50 per 1,000 shares. Now, consider that any
that 800 line), the costs of printing allindividual can open an account with a
those statements and other requireddiscount broker and pay less than $10 for a
literature, and all other office expensescomparable execution. The wholesale rate for
associated with running a fund. Oddly, veryclearing these trades is probably $1 for
real expenses such as spreads and tradingdiligently-shopped execution services
commissions are not included in the hardperformed on an agency basis for a
dollar tally, and show up only as a slightlymulti-billion dollar fund.The Investment
decreased, barely perceptible decrease inCompany Institute (the apologist association
annual performance. High friction in theseof Mutual Fund Management Firms) brushes off
areas can amount to substantial costs overthis practice by stating that all of the
the course of a year when you consider that aitems received have value that the
multi-billion dollar mutual fund tradesshareholders would have to pay anyway. Maybe.
billions and billions of shares.RecognizingBut, these expenses should be coming out of
that decreasing a dollar of hard expenses forthe management fee. This practice masks
a fund manager increases profit to theirhidden expenses that can be used by
bottom line by a dollar, sell side firms makeindividuals and their advisers when comparing
arrangents with the fund managers to provideone fund versus another. The only reason to
everyday items in exchange for order flow atmask the true expenses is to hide the fact
above-market costs. For example, a sell sidethat the managers are siphoning off more
brokerage firm provides investment researchmoney from investors than their fiduciary
(the value of which is itself in doubt),duty allows. In less savory professions,
Bloomberg terminals, office space, even athis arrangement is called a kickback.



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